Key Takeaway
Rowan Gibson, a renowned thought leader on business innovation, discusses the four lenses of innovation: challenging orthodoxies, harnessing trends, leveraging resources in new ways, and understanding unmet customer needs. He emphasizes the importance of standardizing innovation and breaking free from traditional thinking to drive successful innovation.
Summary
- Rowan Gibson is a leading expert on business innovation and the author of three major books on the subject.
- He entered the innovation field after working in advertising and strategy, with a focus on launching innovative products and services.
- The Four Lenses of Innovation, developed by Gibson, are challenging orthodoxies, harnessing trends, leveraging resources in new ways, and understanding unmet customer needs.
- Standardizing innovation is crucial, and Gibson has campaigned for ISO standards for innovation excellence.
- Organizations should involve diverse perspectives in innovation and make it everyone’s job, rather than confining it to an innovation department.
- Companies should challenge their assumptions and orthodoxies across their entire business model to uncover new opportunities.
- The key challenges for innovators today include leaders who don’t prioritize innovation, inadequate allocation of resources, and the need to adapt to technological changes and disruptions.
Link Analysis
The most important URL from this article is: https://www.viima.com/blog/four-lenses-of-innovation