URL: https://www.viima.com/blog/innovation-and-change
Key Takeaway
Innovation and change management are fundamentally interconnected, with successful innovation requiring a human-centered approach and standardized tools to overcome persistent organizational challenges.
Author and Publication
Author: Dainora Jociute
Publication date: August 27, 2024
Summary
- Braden Kelley, an innovation expert and author, discusses his journey into innovation, starting with early internet-based customer support at Symantec.
- Kelley emphasizes the importance of human-centered design and insights-driven innovation throughout his career.
- He started writing about innovation in 2006, leading to the creation of popular innovation blogs and books.
- Obstacles to innovation, such as resource competition and increased bureaucracy in growing companies, persist but can be navigated with proper understanding and strategies.
- Standardization in innovation should focus on tools rather than the process itself, providing a framework while maintaining flexibility.
- Innovation is fundamentally about change, leading Kelley to develop tools and methodologies for effective organizational change management.
- Continuous improvement, innovation, and organizational change are interconnected, with each field able to learn from the others.
- Understanding the human side of innovation and change is crucial, especially as new technologies like AI emerge.
- Sustainability is becoming a major driver for innovation in some companies, influencing product development and operational practices.
- The importance of sustainability varies between companies, with some integrating it into their core mission and others treating it as a secondary concern.
Link Analysis
The most important URL from this article is:
https://www.viima.com/blog/innovation-and-change
This is the main URL of the article itself, containing the full interview with Braden Kelley and the key insights discussed in the summary.
