Very interesting interview on Viima
Key Takeaway
John Bessant’s journey in the field of innovation reveals the evolution of innovation management, the importance of visionary leadership, the concept of dynamic capability, and the accelerating shift towards sustainability. His insights emphasize the human aspects and complexities of innovation, shedding light on challenges and opportunities faced by organizations.
Summary
- Introduction: John Bessant, a prominent figure in innovation, shares insights into his accidental entry into the field and his subsequent journey.
- Evolution of Innovation: Bessant discusses the early stages of innovation research and consultancy, highlighting the challenges faced in understanding and improving innovation processes.
- Career in Innovation: From his initial role as an engineer to advising national governments and international organizations, Bessant’s career spans over 40 years, focusing on technology and innovation management.
- Visionary Leadership: Bessant emphasizes the role of visionary leaders in driving innovation, citing examples from his experiences, including collaboration with a CEO who facilitated organizational change.
- Dynamic Capability: He introduces the concept of dynamic capability, stressing the importance of organizations’ abilities to adapt and evolve in rapidly changing environments.
- Move to Open Innovation: Bessant discusses the transition towards open innovation, exemplified by Procter and Gamble’s “Connect and Develop” approach, which revolutionized the company’s innovation strategy.
- Accelerating Shift to Sustainability: Sustainability emerges as a crucial theme, prompting organizations to rethink their practices and collaborate within ecosystems to address broader societal challenges.
- Current and Future Challenges: Bessant identifies AI as a significant factor shaping the future of innovation, emphasizing the need for proactive engagement and skill development. He also highlights the disconnect between executive leaders and innovators regarding a common language for innovation, indicating a crucial area for improvement.
Bessant’s insights underscore the multifaceted nature of innovation, combining technical expertise with human-centered approaches and adaptive strategies to navigate complex challenges and opportunities in today’s evolving landscape.